Take-Two Interactive, the publisher of the Grand Theft Auto franchise, spearheaded the movement towards $70 AAA game pricing. Concerns exist that they might push pricing even higher with the release of Grand Theft Auto VI.
While a standard edition of GTA VI might remain in the $70 range, avoiding a price point of $80-$100, industry insiders suggest a premium edition priced at $100-$150 could be offered, potentially including early access.
According to Tez2, a prominent leaker, Rockstar/Take-Two will sell GTA VI Online separately at launch. The story mode will be bundled within a "complete package" encompassing both online and offline components.
This dual-release strategy introduces pricing complexities. The cost of the standalone online component will influence the overall price, as will the upgrade cost for story mode access for those who purchased the online version only.
By offering a lower-priced online version, Take-Two could attract players with limited budgets. These players would then represent a potential revenue stream through story mode upgrades. This strategy also creates a secondary revenue opportunity, as some players might prefer the story mode but lack the funds for an upgrade.
Further monetization could be achieved through a subscription service akin to Xbox Game Pass, potentially leveraging GTA+. Players opting for continued gameplay via subscription, rather than saving for an upgrade, would generate ongoing revenue for Take-Two. This represents yet another potential avenue for profit maximization.
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