Supercell's latest venture, Mo.co, has already made waves in the gaming community, achieving a remarkable $2.5 million in revenue during its soft launch phase, as reported by Pocketgamer.biz. This millennial-targeted, monster-hunting multiplayer game combines the thrill of social gaming with elements reminiscent of Monster Hunter, casting players as fashionable part-time hunters tasked with combating supernatural threats.
The initial surge in revenue can be attributed to Mo.co's enticing array of cosmetics and in-game items, which have clearly captured the attention of early adopters. However, following this peak, there has been a noticeable decline in earnings. This could be due to the limited content available during the invite-only soft launch, suggesting that further development and additional features might be necessary to sustain and boost player engagement and spending.
Supercell is known for its stringent approach to game releases, focusing solely on titles that show significant promise. This strategy has previously led to successful launches like Brawl Stars and Squad Busters, despite early struggles. Conversely, it has also resulted in the cancellation of potentially promising games such as Flood Rush and Everdale before they reached the public.
The future of Mo.co hinges on Supercell's assessment of its performance. If new content can rekindle player interest and increase revenue, there's a strong possibility that Mo.co will see a full release. Until then, while Mo.co remains in its closed phase, eager gamers can explore other exciting early access titles on mobile through our feature, "Ahead of the Game."
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