Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA 6 will result in a significant revenue shortfall—approximately 40% of typical PC launch earnings. However, Take-Two remains committed to its established release model of prioritizing console launches.
This strategy aligns with past GTA releases, where PC versions have historically seen delayed launches. This delay isn't solely due to technical challenges, but also reflects Rockstar's complex relationship with the modding community. Furthermore, Zelnick clarified that the decision isn't a response to weakening PlayStation 5 and Xbox Series X|S sales; GTA 6's release strategy will remain independent of console market performance.
Projecting a fall 2025 release for GTA 6, PC gamers could potentially face a wait extending into 2026. The game's launch is highly anticipated, not just within Take-Two, but across the entire gaming industry. The initial teaser trailer shattered YouTube viewership records, fueling speculation that GTA 6 could surpass the $100 million sales mark, potentially setting a new benchmark and positively influencing the market for other game developers.
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