Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. The US led in player numbers, followed by Indonesia, Brazil, Turkey, and South Korea. While these figures are substantial, they pale in comparison to Supercell's previous successes.
The game's performance reveals a concerning trend. Spending has decreased since launch, with the $24 million significantly less than Brawl Stars' $43 million and Clash Royale's over $115 million in their respective first months. Even more alarming is the decline in installs, dropping from 30 million in the first week to under five million by the end of the month.
Supercell Fatigue?
Squad Busters' underperformance, despite Supercell's apparent high investment, raises questions about market saturation. Competitor Honkai Star Rail, for instance, generated $190 million in its first month, highlighting the disparity.
While Squad Busters is a well-made game, its similarity to Supercell's existing titles might indicate player fatigue. Only time will tell if Squad Busters can overcome this hurdle and achieve long-term success.
For those seeking alternative mobile gaming experiences, explore our list of the best mobile games of 2024 (so far!), or delve into our comprehensive list of the year's most anticipated mobile games.
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