GEM Partners, a leading marketing agency, has released the results of a comprehensive survey examining brand reach across seven major media platforms in Japan. The survey, conducted monthly with 100,000 participants aged 15-69, utilizes a proprietary "reach score" to measure daily brand interactions across apps, games, music, videos, and manga. Pokémon emerged as the top-ranked brand, achieving a remarkable 65,578 points.
Pokémon's dominance is largely attributed to its exceptional performance in the App Games category, scoring 50,546 points—a staggering 80% of its overall score. This success is fueled by the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. The franchise also garnered significant points in Home Video (11,619) and Video (2,728) categories. Strategic collaborations, like the partnership with Mister Donut, and the rising popularity of collectible card games further contributed to Pokémon's widespread reach.
The Pokémon Company's 2024 financial report underscores the franchise's impressive growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within the Japanese market.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. Managed collaboratively by Nintendo, Game Freak, and Creatures—the founding members of The Pokémon Company in 1998—the franchise benefits from a highly coordinated brand management strategy.
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