Japan PM Comments on Assassin’s Creed Shadows

Japanese Prime Minister Shigeru Ishiba addressed concerns about Ubisoft's upcoming Assassin's Creed Shadows during a government meeting today, providing clarification on recent media reports about his stance toward the game.

Context Behind the Political Discussion

The exchange originated when Japanese politician Hiroyuki Kada, representing Hyogo Prefecture where the featured shrine is located, raised concerns about the game's potential impact on cultural preservation and tourism. His comments came during a broader discussion about Japan's increasing visitor numbers and associated challenges.

Prime Minister Ishiba's response focused more on hypothetical real-world consequences than directly criticizing the game itself. He emphasized Japan's constitutional protections for freedom of expression while acknowledging concerns about cultural sensitivity in media portrayals.

Ubisoft's Ongoing Response

The developer has demonstrated proactive steps to address cultural concerns, including:

• Multiple public apologies for insensitive marketing elements
• Removal of controversial promotional content
• Planned day-one gameplay adjustments for cultural sensitivity

Recent reports from Japanese gaming outlet Automaton indicate Ubisoft will implement changes to shrine environments and combat depictions when the game launches on March 20 - though these modifications haven't been officially confirmed for western releases.

Broader Industry Context

The situation highlights the delicate balance game developers face when representing real-world cultures in fictional settings. For Ubisoft, the controversy comes at a critical time following several commercial disappointments and organizational challenges.

The discussion reflects evolving expectations for cultural representation in globally distributed entertainment media, particularly when drawing from living traditions and sacred spaces.