Borderlands 4 developers remain unfazed by pricing concerns, with Randy Pitchford suggesting dedicated fans will purchase the game regardless of cost. Explore fan reactions and Take-Two Interactive's approach to game pricing.
Borderlands 4 Pricing Controversy
Gearbox CEO Claims True Fans Will Prioritize the Purchase
As Borderlands 4 approaches its launch, Gearbox Software continues revealing game details while remaining silent on its pricing structure. Fans express concerns about potential $80+ price tags. When addressing these worries on Twitter (X), Gearbox CEO Randy Pitchford stated pricing decisions aren't his responsibility, adding that committed fans will secure the game regardless of cost.
This response ignited backlash across gaming communities, with many criticizing the CEO's stance. Critics argue this represents poor executive communication, especially considering additional costs for season passes and cosmetic items that could push total expenses beyond $100.
During May 10's PAX East panel, Pitchford admitted uncertainty about final pricing while acknowledging industry trends. "Development budgets continue rising alongside retail packaging costs. Borderlands 4 required over double Borderlands 3's budget," he explained, suggesting higher prices may reflect these economic realities.
Many fans find this justification unsatisfactory, particularly the implication that price concerns indicate lesser dedication. These statements are influencing purchase considerations among longtime series supporters.
Take-Two's Strategic Pricing Approach
Take-Two Interactive presents a more measured perspective on pricing. In an IGN interview, CEO Strauss Zelnick emphasized value proposition: "We consistently deliver entertainment that justifies its cost through superior quality. Our goal remains providing more value than we charge while recognizing consumers invest in premium experiences."
The publisher recently priced Mafia: The Old Country at $50, despite speculation about potential $100+ pricing for upcoming titles like GTA VI. Zelnick reinforces their variable pricing strategy: "We've always tailored pricing individually, ensuring each title delivers appropriate value worldwide."
The Borderlands franchise faces multiple challenges, including recent review bombing incidents related to EULA changes. With growing fan apprehension about Borderlands 4's pricing, Gearbox may need to reconsider its communication strategy.
Borderlands 4 launches September 12, 2025 across PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC platforms. For ongoing updates about the game's development and features, explore our related coverage below!
Latest Downloads
Downlaod
Top News
