A Brazilian court has ordered Apple to allow sideloading on iOS devices within 90 days. This follows similar rulings in other countries, though Apple plans to appeal. Sideloading allows users to install apps directly onto their iPhones, bypassing the App Store—a feature long available to Android users via APKs.
Apple's staunch opposition to sideloading, citing privacy concerns, has been a consistent point of contention. This resistance intensified after Epic Games' lawsuit five years ago, highlighting Apple's control over its ecosystem. Apple’s privacy arguments have also been scrutinized, particularly in light of their 2022 App Tracking Transparency (ATT) changes, which impacted advertising and user profiling while seemingly exempting Apple itself from similar regulations.
Despite Apple’s arguments, the tide seems to be turning. With rulings in Brazil, Vietnam, and the broader EU, Apple’s closed ecosystem is facing increasing pressure to open up. The company's future legal battles regarding sideloading, third-party app stores, and other regulatory challenges remain to be seen.
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