Sony's Proposed Acquisition of Kadokawa: Employee Enthusiasm Despite Potential Loss of Independence
Sony's confirmed bid to acquire the Japanese conglomerate Kadokawa has sparked a wave of optimism among Kadokawa employees, despite the potential loss of independence. While negotiations are ongoing, the reaction highlights a complex situation.
Analyst: A Better Deal for Sony
Economic analyst Takahiro Suzuki, as reported by Weekly Bunshun, suggests the acquisition benefits Sony more than Kadokawa. Sony's shift towards entertainment necessitates strong intellectual property (IP) development, an area where Kadokawa excels with titles like Oshi no Ko, Dungeon Meshi, and Elden Ring. However, this acquisition would place Kadokawa under Sony's direct control, potentially curtailing its creative freedom. As Automaton West translates, concerns exist about stricter management and increased scrutiny of projects not directly contributing to IP generation.
Kadokawa Employees Welcome the Change
Despite potential drawbacks, Weekly Bunshun reports a positive employee sentiment towards a Sony acquisition. Many interviewed expressed approval, viewing Sony as a preferable alternative to the current leadership.
This positive outlook stems largely from dissatisfaction with the Natsuno administration's handling of a June cyberattack by the BlackSuit hacking group. The attack resulted in the theft of over 1.5 terabytes of data, including sensitive employee information. The perceived inadequate response from President and CEO Takeshi Natsuno has fueled employee discontent, leading many to believe a Sony takeover could bring about positive leadership changes. The hope is that Sony would replace the current president.
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