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Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

By LucasJan 04,2025

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary shutdown of Itch.io, allegedly caused by its brand protection software, BrandShield. The company emphasizes its support for the indie gaming community and clarifies its role in the incident.

Funko in Discussions with Itch.io

Funko's official X (formerly Twitter) post expresses respect for indie developers and gamers. They admit that BrandShield flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. However, Funko explicitly states they did not request a full platform takedown and welcomes Itch.io's swift restoration.

Funko confirms direct communication with Itch.io to address the situation and appreciates the community's understanding.

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Itch.io's owner, Leaf, offers a different perspective on Hacker News, describing the incident not as a simple takedown request, but as a "fraud and phishing report" that triggered automated domain suspension by the registrar. Leaf also notes Funko's contact with his mother, a detail omitted from Funko's public statement.

For a more comprehensive account of the Itch.io shutdown, refer to Game8's previous coverage.

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