U.S. gamers have endured a whirlwind news cycle this week. The celebration surrounding Nintendo's full Switch 2 reveal quickly turned to sticker shock over its $450 price tag — with Mario Kart Tour setting players back $80 — before Nintendo stunned everyone again by postponing pre-orders due to unexpected global tariffs from the Trump administration.
Analysts Divided on Pricing Future
While we've examined why the Switch 2 carries a premium price and how tariffs might impact gaming generally, the pressing question remains: How will Nintendo respond? Could we see even higher prices when pre-orders eventually open?
Typically, industry analysts provide informed predictions about gaming's future. But in this unprecedented situation, every expert I consulted acknowledged they were effectively stumped. While offering speculative opinions, all emphasized the complete unpredictability of Nintendo's next move in this volatile climate.
The Case for Higher Prices
Several analysts anticipate inevitable price increases:
"Nintendo will likely take a few days to run simulations before announcing hikes for hardware, games and accessories," predicts Dr. Serkan Toto of Kantan Games. "Would $500 for the base Switch 2 surprise me? Not at all."
Circana's Mat Piscatella notes the tariffs exceeded industry expectations, stating: "Every responsible company using global supply chains must reevaluate U.S. pricing now."
Newzoo's Manu Rosier suggests hardware will bear the brunt: "If 20% tariffs hit, companies won't absorb those costs — consumers will pay more at retail."
The Case for Holding Firm
Other analysts believe Nintendo will fight to maintain announced pricing:
"The $449 price likely already accounts for trade volatility," says NYU professor Joost van Dreunen. "Nintendo historically targets $400 (inflation-adjusted) launch pricing and may absorb costs to hit this benchmark."
Ampere's Piers Harding-Rolls warns of consumer backlash from mid-launch price changes, especially during the critical holiday season.
Broader Industry Impact
Alinea Analytics' Rhys Elliott paints a grim picture for gaming overall:
"We're living in unhinged times. These policies create weaker economies and burden consumers during a cost-of-living crisis. History and economic theory both show tariffs ultimately harm everyone."
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