Star Wars Outlaws' Sales Predicted to Fall Off by Industry Analyst

Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price

Ubisoft's highly anticipated Star Wars Outlaws has reportedly fallen short of projected sales, causing a dip in the company's share price. The game, intended as a key financial driver for Ubisoft, hasn't met sales expectations despite positive critical reception.

Ubisoft's Financial Hopes Hinged on Outlaws and Assassin's Creed Shadows

Ubisoft positioned Star Wars Outlaws, alongside Assassin's Creed Shadows (AC Shadows), as crucial elements in its long-term financial strategy. Their Q1 2024-25 report emphasized the importance of these titles in reshaping the company's financial outlook. While the company reported a 15% increase in console and PC session days, largely due to Games-as-a-Service, and a 7% year-on-year increase in monthly active users (MAUs) to 38 million, the underperformance of Outlaws casts a shadow.

Sales Projections Significantly Lowered

J.P. Morgan analyst Daniel Kerven described Star Wars Outlaws sales as "sluggish," revising his sales projections from 7.5 million units to 5.5 million units by March 2025. This downward revision reflects the game's failure to meet initial sales expectations.

Share Price Decline Continues

Following the August 30th release, Ubisoft's share price experienced a second consecutive day of decline on September 3rd, falling 5.1% on Monday and a further 2.4% by Tuesday morning. This drop represents the company's lowest share price since 2015 and adds to an overall decline of over 30% since the beginning of the year.

Mixed Reception from Players

While critics generally praised Star Wars Outlaws, player reception has been less enthusiastic, with a Metacritic user score of only 4.5 out of 10. Conversely, Game8 awarded the game a 90/100 rating, hailing it as an "exceptional game" that does justice to the Star Wars franchise. For a detailed perspective, see our full review (link omitted).