Kadokawa, now majority-owned by Sony Group, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, this represents a 50% increase from their 2023 output. This expansion is detailed in their medium-term management plan, projecting 7,000 titles by fiscal 2025.
This aggressive growth strategy leverages Sony's global distribution network to expand Kadokawa's reach internationally. To support this expansion, Kadokawa plans to increase its editorial staff by 40%, reaching approximately 1,000 employees.
Kadokawa President Takeshi Natsuno emphasizes a "media mix strategy," expanding existing IPs through anime and game adaptations. This diversification aims to maximize the success of their diverse portfolio.
This collaboration benefits Sony significantly, particularly Crunchyroll, their anime streaming service with over 15 million subscribers. The partnership will enrich Crunchyroll's anime library with numerous Kadokawa IPs.
Kadokawa's extensive IP portfolio includes titles like Bungo Stray Dogs, Oshi no Ko, The Rising of the Shield Hero, and My Happy Marriage, along with popular game franchises like Elden Ring and Danganronpa. Sony's interest in multimedia expansion, including live-action adaptations and international distribution, aligns perfectly with Kadokawa's ambitious plans.
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