Monopoly Go's Free Dough Fest Hits London

Scopely brings Monopoly Go to the streets of London with Dough Fest, a two-day real-world celebration. This marks the first time the game's social world extends beyond the digital screen. The event will be packed with food, stickers, and live trading—activities you've only experienced in-game until now.

When and where is the Monopoly Go Dough Fest?

The festival takes place on September 27th and 28th at the Truman Brewery in East London. Admission is free, but tickets must be reserved in advance. Inside, you'll discover exclusive Monopoly Go activities, unique treats, and even some culinary surprises.

The timing coincides with Monopoly Go's first-ever global Trade Fest, an in-game event running from September 27th at 8 AM UTC to September 29th at 8 AM UTC. For these 48 hours, the daily trading limit doubles, allowing you to send 10 stickers per day instead of the usual 5—totaling 20 over the weekend.

Inspired by the Bon Appétit Album Season!

This ongoing in-game season introduces new features, delicious rewards, and fun for the community. Centered on global food and home cooking, it includes a Candy Land-themed Treasures event, Community Golden Blitzes, and more.

Dough Fest expands on this theme by collaborating with popular London eateries. Napoli on the Road—led by 2023's World's Best Pizza Chef, Michele Pascarella—will debut unique pizzas created just for the festival. Soft Serve Society will provide special ice cream.

In a partnership with food critic Grace Dent, Bread Ahead introduces the Double Down Doughnut. This special creation combines double chocolate, mango lassi, and chilli jam. Attendees can win one by rolling a double six on a real-life community chest.

Beyond the food, you can unlock in-game bonuses like sticker packs and free rolls. The first 300 attendees each day also receive a physical Bon Appétit taster album to fill with collectible stickers, tradable at dedicated zones during the event.

If you're in London, it's a fantastic opportunity not to miss. If not, you can still download Monopoly Go from the Google Play Store and join the Trade Fest online.

Also, check out our coverage of the roguelike tower defense game Tower Dominion.