Hideo Kojima, the visionary behind Death Stranding, recently shared how he cast Margaret Qualley as Mama after being captivated by her performance in a Spike Jonze-directed Kenzo fragrance advertisement. On April 25, Kojima took to Twitter to express his admiration, stating, "I saw this and offered her the role of Mama (Lockne) in Death Stranding."
The advertisement features Qualley in a mesmerizing dance routine, reminiscent of Fat Boy Slim's iconic "Weapon of Choice" video, which showcased Christopher Walken's dance moves. Qualley's performance includes unique choreography where she shakes, grimaces, and even fires lasers from her fingers, all set to a pulsating bass track. This unusual yet captivating display led Kojima to envision her as Mama, a key character in Death Stranding.
In the game, Qualley portrays Mama, also known as Målingen, a brilliant scientist within the United Cities of America. Alongside her twin sister, Lockne, whom she also plays, Mama is instrumental in developing the Chiral Network, a revolutionary communications system that facilitates instant data transfer for Bridges.
Kojima's tweet, which included the advertisement, quickly went viral, with fans expressing their awe and humor. One fan praised, "You are a visionary, Kojima-san," while another playfully remarked, "I do this most mornings, Kojima-san. Hire me too."
Currently, Kojima is busy with several high-profile projects. Death Stranding 2 is set to release on June 26, 2025, and he's also collaborating on a live-action Death Stranding film with A24. Additionally, he's developing OD, an Xbox-published game described as "a game I have always wanted to make," alongside a PlayStation exclusive action espionage project.
You can watch Margaret Qualley's full, intriguing performance in the Kenzo fragrance advertisement below:
I saw this and offered her the role of Mama (Lockne) in Death Stranding. https://t.co/UDJa2NjbO6
— HIDEO_KOJIMA (@HIDEO_KOJIMA_EN) April 25, 2025
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