Famous New York fashion house Coach is set to embark on an exciting collaboration with the Roblox experiences Fashion Famous 2 and Fashion Klossette as part of their inspiring "Find Your Courage" campaign. This innovative partnership will launch on July 19th, bringing exclusive items and immersive themed areas to both experiences.
The collaboration will feature new environments inspired by Coach's Floral World and Summer World themes. In Fashion Klossette, players can explore a captivating area filled with daisies, while Fashion Famous 2 will introduce a New York subway-inspired stage surrounded by enchanting pink fields.
Players can also look forward to collecting new in-game items. Engage in the classic fashion catwalk-inspired gameplay of these experiences to acquire both free Coach items and exclusive pieces from the Coach 2024 Spring Collection, available for purchase with in-game currency.
Fashion at Your Fingertips
It might seem unusual to promote high fashion on platforms like Roblox, but the impact is undeniable. According to Roblox's research, 84% of Gen Z players report that their avatar's style influences their real-world fashion choices, highlighting the platform's role as a virtual wardrobe.
This collaboration underscores Roblox's growing importance as a promotional platform, not just for movies and games, but also for high fashion. If you're not interested in exploring Roblox, consider checking out our list of the best mobile games of 2024 so far for other top picks worth trying.
Alternatively, set your calendar with our list of the most anticipated mobile games of the year to stay updated on upcoming releases.
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