Home > News > Candy Crush and Pat McGrath launch beauty line with lipstick, glosses, and nail polish

Candy Crush and Pat McGrath launch beauty line with lipstick, glosses, and nail polish

By StellaMay 07,2025

When it comes to dominating mobile game franchises, few can rival the colossal presence of Candy Crush Saga. With its blend of corporate backing and widespread cultural impact, it's no wonder that Candy Crush continues to expand its reach. Now, in an exciting new venture, the franchise is teaming up with the renowned makeup firm Pat McGrath to bring fans a dazzling array of Candy Crush-themed cosmetics.

This marks the first time Candy Crush has ventured into the beauty industry with such flair. Soon, you'll be able to adorn yourself with Candy Crush-inspired lipsticks, glosses, nail polishes, and more. But the real highlight of this collaboration is the chance to win something truly extraordinary. As part of the launch on February 27th, three lucky customers will discover a $10k diamond-encrusted Candy Crush-themed ring in their online orders. It's a thrilling twist that adds a touch of luxury to the already vibrant world of Candy Crush.

A picture of bejeweled cosmetic packaging with red and gold stripes**Diamonds are forever** This bold move into the cosmetics market is a refreshing nod to classic branding strategies. Instead of aligning with influencers, the campaign introduces an element of surprise and excitement by including these lavish rings in select orders. It's a testament to how far gaming merchandise has come, evolving from simple t-shirts to high-end jewelry.

Even if you're not a Candy Crush enthusiast, there's still something for you. If you're longing for a more nostalgic gaming experience, consider diving into the challenging retro platformer Jump King. Praised by Will Quick with a glowing gold-star review, it's the perfect game to test your platforming prowess and take you back to simpler times.

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