Gearbox's much-anticipated first-person shooter, *Borderlands 4*, is set to hit the shelves 11 days earlier than originally planned. This exciting news was shared by development chief Randy Pitchford in a video that inadvertently went live ahead of schedule. Originally slated for a September 23 release, *Borderlands 4* will now launch on September 12, available across PC, PlayStation 5, Xbox Series X and S, and Nintendo Switch 2.
In the video, Pitchford expressed his enthusiasm, stating, "Everything is going great, actually. In fact, everything is going kind of the best-case scenario. The game is awesome, the team is cooking, and so the launch date for *Borderlands 4* is changing. We’re moving it forward. The launch date is now September 12." He added with excitement, "What?! This never happens you guys! This never happens! We’re moving the launch date forward! You’re gonna get *Borderlands 4* earlier!"
Pitchford also mentioned that a PlayStation State of Play event focused on *Borderlands 4* is expected to be released soon, adding to the anticipation surrounding the game.
The decision to advance the release date of *Borderlands 4* has sparked speculation about its timing in relation to the upcoming *Grand Theft Auto 6* (GTA 6), which is set to launch on PlayStation 5 and Xbox Series X and S sometime in the fall of 2025. Given the vague release window for GTA 6, there's a possibility that *Borderlands 4* was moved to avoid direct competition. It's noteworthy that *Borderlands 4* is published by 2K Games, a subsidiary of Take-Two, which also owns Rockstar, the developer of GTA 6. At the executive level, including CEO Strauss Zelnick, there's likely a strategic approach to ensure all games under the Take-Two umbrella have the best chance of success. The adjustment in *Borderlands 4*'s release date might be a response to a more defined timeline for GTA 6, aiming to give *Borderlands 4* a clearer window to shine.
With *Borderlands 4* set for a September 12 release, it seems unlikely that GTA 6 will launch in the same month or in August. This leaves October, November, or December 2025 as potential release dates for GTA 6. However, there's a risk that Take-Two might inadvertently cannibalize its major 2025 releases if they are too closely scheduled. This concern is heightened by the fact that another 2K game, *Mafia: The Old Country*, is slated for a summer 2025 release.
In an interview with IGN in February, Take-Two CEO Strauss Zelnick addressed these concerns, emphasizing that the company plans its releases to avoid cannibalization. He stated, "No, I think we will plan the releases so as not to have that be a problem. And what we found is when you're giving consumers hits, they tend to be interested in pursuing other hits. In other words, I've said this many times, even when the hits aren't ours, they're a good thing for the industry. In this case, we hope that the hits will largely be ours. So we feel really good about it and I think that we will time our releases so as to respect the consumer's need to spend a lot of time playing these hit games before they go on to the next."
Amidst this speculation, there's also the possibility that GTA 6 might be delayed into early winter or even into the first quarter of 2026. When asked about the confidence in hitting the fall 2025 release for GTA 6, Zelnick responded cautiously, "Look, there's always a risk of slippage and I think as soon as you say words like absolutely, you jinx things. So we feel really good about it."
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